Project
Travelling gives the opportunity to meet new languages, become immersed in different cultures, and be indulged in rich cuisines. Nowadays we’re empowered to stay informed in the most hidden parts of the world, a treasure trove of information that can, at times, leave us spoilt for choice as we seek out the perfect dining place.
Whenever you find yourself in a new location, no matter where in the world that may be, Jacapo’s digital guide lets you discover delicious places recommended by friends and top culinary experts.
Services
Brand identity
Digital Product
Collaborating closely with Jacapo’s founders, we intentionally created a clean brand identity following the motto: ‘Just make it easy’. As a result, this simplicity creates a space in which tasteful imagery can flourish which bring the joy of food to life. We enhanced the brand identity with harmonious colours and patterns that are inspired by the potential to creatively blend ingredients for various recipes.
The Jacapo app follows the brands principle of ‘Just make it easy’ and seamlessly integrates into users’ everyday life. The user experience makes discovering new places frictionless and fun, while the design of the app allows user-generated content to take a strong role in the overall brand expression.
