Project
Imagine a place where you’re greeted in the morning by the smell of the forest and the uplifting melodies of birds. A place where you are awakened by the breathtaking sunrise that follows the dark night and where nature redefines your daily rhythm. This is a place where you can escape the rush of modern life and reconnect with what matters most: people and the environment. Introducing Tur Experiences.
Tur Experiences is a Norwegian-based outdoor hospitality start-up, offering private and self-sufficient eco-cabins, located in secluded areas close to major cities, with breathtaking views and immersive adventures selected by local experts.
Services
Brand identity
Website
Tur Experiences’ brand strategy is created, first and foremost, in close collaboration with the founders. Through a series of collaborative workshops, we distilled the brands’ essence into a lasting brand story. Tur Experiences’ goal is to ‘improve the well-being of people and the planet’, by offering ‘restorative stays in nature close to home’.
Drawing inspiration from the outdoors, we translate the adventurous peace-of-mind spirit into a well balanced brand identity by using a nature-inspired colour scheme, characteristic typography, activating messaging, and photography that not only captures the magnificence of nature, but also embraces real human emotions. Tur Experiences’ brand direction reflects a deep desire to make adventures of a lifetime with loved ones and foster a harmonious connection with nature.
The website is developed around the idea of creating an intuitive and frictionless experience that sparks a desire for immersive adventures, striking a balance between users’ needs, technology, and the business. Several iterations led to a scalable website, enabling the expansion from a single-cabin location to a multi-cabin platform spanning multiple destinations.
